Immerse yourself in the heart of Historic Center - Downtown at Floren Luxury Hotel. Savor a daily manager's reception, unwind with coffee/tea in the lobby, and enjoy a free breakfast buffet. With helpful concierge services and high-speed WiFi, this luxury hotel is perfect for your Italian getaway.
Reviews
9.49.4 out of 10
Exceptional
Popular amenities
Parking available
Free WiFi
Connecting rooms available
Air conditioning
Main amenities (12)
Daily housekeeping
Restaurant and bar/lounge
Valet parking
24-hour room service
Coffee shop/cafe
24-hour front desk
Coffee/tea in a common area
Air conditioning
Computer station
Snack bar/deli
Laundry service
Meeting room
Feel at home (6)
Connecting/adjoining rooms available
Private bathroom
Daily housekeeping
Coffee/tea maker
Blackout drapes/curtains
Elevator
The current price is $452
$452
$516 total
includes taxes & fees
Jun 30 - Jul 1
Why we love this property
Dine & drink the day away
A restaurant, cafe, and bar serve up choice eats at this hotel. Free buffet breakfast and daily hosted evening meal round out the food scene.
Premium sleep comfort
Slumber on pillowtop mattresses with premium bedding and down comforters. Select from a pillow menu, then wake to turndown service and 24-hour room delights.
Historic luxury views
Sophisticated elegance meets captivating city vistas at this luxury hotel. Located in a historical district, the property offers an iconic city center backdrop.
Piazza di Santa Maria Novella - 2 min walk - 0.2 km
Basilica of Santa Maria Novella - 3 min walk - 0.3 km
Cathedral of Santa Maria del Fiore - 5 min walk - 0.5 km
Piazza del Duomo - 6 min walk - 0.6 km
Getting around
Florence Airport, Peretola (FLR) - 25 min drive
Florence (ZMS-Santa Maria Novella Train Station) - 5 min walk
Florence Santa Maria Novella Station - 6 min walk
Porta al Prato Station - 18 min walk
Unità Tram Stop - 3 min walk
Valfonda - Stazione Santa Maria Novella Tram Stop - 5 min walk
Alamanni - Stazione Santa Maria Novella Tram Stop - 6 min walk
Restaurants
Starbucks - 1 min walk
Lorenzo de'Medici - 2 min walk
Cantinetta Antinori - 2 min walk
giaogiao stazione firenze - 1 min walk
Ciro & Sons - 2 min walk
About this property
Floren Hotel
Floren Hotel offers a fantastic location, putting you just a 5-minute walk from Piazza di Santa Maria Novella and Basilica of Santa Maria Novella. You can unwind with a drink at the bar/lounge, and the coffee shop/cafe is the perfect spot to grab a bite to eat. This luxurious hotel is also within just a 10-minute walk of Cathedral of Santa Maria del Fiore and Ponte Vecchio. The property is just a short walk to public transportation: Unità Tram Stop is 3 minutes and Valfonda - Stazione Santa Maria Novella Tram Stop is 5 minutes.
At a glance
DONE
Hotel size
33 rooms
Arranged over 7 floors
DONE
Arriving/Leaving
Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Minimum check-in age: 18
Check-out time is noon
Late check-out subject to availability
DONE
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
DONE
Required at check-in
Credit card, debit card, or cash deposit required for incidental charges
Government-issued photo ID may be required
Minimum check-in age is 18
DONE
Pets
Pets not allowed
WIFI
Internet
Free WiFi in public areas
Free WiFi in rooms (speed: 100+ Mbps (good for 1–2 people or up to 6 devices))
LOCAL_PARKING
Parking
Onsite valet parking (EUR 60 per night; includes in/out privileges)
DONE
Other information
Smoke-free property
Property amenities
Food and drink
Free buffet breakfast each morning 7:00 AM–11:00 AM
Free WiFi (speed of 100+ Mbps (good for 1–2 people or up to 6 devices))
Smartphone with 4G data speed, unlimited free calls and unlimited data usage
Electrical adapters/chargers
Food and drink
Meal delivery service
Free bottled water
More
Daily housekeeping
In-room safe (laptop compatible)
Connecting/adjoining rooms available
Guidebooks/recommendations
Local maps
Restaurant dining guide
Fees & policies
Mandatory fees
You'll be asked to pay the following charges by the property at check-in or check-out. Fees may include applicable taxes:
A tax is imposed by the city: EUR 8.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.
Optional extras
Early check-in can be arranged for an extra charge (subject to availability)
Late check-out can be arranged for an extra charge (subject to availability)
Hosted evening meal costs EUR 120
Children & extra beds
All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Parking
Valet parking costs EUR 60 per night with in/out privileges
Policies
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation.
Guests can rest easy knowing there's a fire extinguisher on site.
This property accepts credit cards and cash.
Credit cards accepted: Visa, Mastercard, American Express, Diners Club
Cash transactions at this property cannot exceed EUR 5000, due to national regulations. For further details, please contact the property using information in the booking confirmation.
National rating
This property has received its official star rating from the local rating authority.
Also known as
Floren Hotel Hotel
Floren Luxury Hotel
Floren Hotel Florence
Floren Hotel Hotel Florence
Frequently asked questions
Does Floren Hotel offer free cancellation for a full refund?
Yes, Floren Hotel does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in depending on the property's cancellation policy. Just make sure to check this property's cancellation policy for the exact terms and conditions.
Are pets allowed at Floren Hotel?
Sorry, pets aren't allowed.
Is parking offered on site at Floren Hotel?
Yes. Valet parking costs EUR 60 per night.
What are the check-in and check-out times at Floren Hotel?
Check-in start time: 3:00 PM; Check-in end time: anytime. There's a charge for early check-in (subject to availability). Check-out time is noon. Late check-out is available for a charge (subject to availability).
Are there restaurants at or near Floren Hotel?
Yes, there's an onsite restaurant.
What's the area around Floren Hotel like?
Floren Hotel is in Historic Centre of Florence, a short 3-minute walk from Unità Tram Stop and 5 minutes' walk from Cathedral of Santa Maria del Fiore.
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Reviews
Floren Hotel Reviews
9.4
Exceptional
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
9.8
Cleanliness
9.4
Amenities
9.8
Staff & service
9.4
Property conditions & facilities
Guest review summary
What guests liked
Breakfast was exceptional with a buffet and hot menu options, including made-to-order cappuccino and healthy choices. (33 reviews)
From real guest reviews summarized by AI.
Reviews
Verified
8/10 Very good
Oct 8, 2025
Great location very nice hotel!
Paolo
Paolo, 3-night trip
Verified
10/10 Exceptional
Oct 29, 2025
Great location, friendly staffs and clean room:)
Trevor
Trevor, 4-night trip
Verified
10/10 Exceptional
Oct 10, 2025
Beautiful property, excellent staff, and so convenient to the train station and other sites.
Sarah
Sarah, 1-night trip
Verified
10/10 Exceptional
Nov 29, 2025
One well think hotel room, very new with one wonderful restaurant at value for money.
Paulo
Paulo, 1-night trip
Verified
10/10 Exceptional
Jan 20, 2026
The hotel is perfectly positioned for moving about Florence. It was nicely renovated, well maintained and clean. The staff was cheerfully attentive and helpful. When we return, not if, the Floren will be our hotel. Cheers to the staff!
Ronald
Ronald, 4-night trip
Verified
10/10 Exceptional
Nov 25, 2025
Ivan at the restaurant was so helpful and accommodating. It made our stay even better. The hotel was perfect.
Robeidy
Robeidy, 2-night trip
Verified
10/10 Exceptional
Jan 14, 2026
The welcome from Frederico on checking in, Pedro for my husband’s birthday and Freddie providing my husband with an espresso at 6AM before we left on our day trip. These are the wonderful experiences from Floren that really stood out for us. The hotel is clean, central and just so lovely!
Thuy
Thuy, 13-night trip
Verified
10/10 Exceptional
Oct 24, 2025
Fantastic hotel, very close to train station and all sites. The staff was great, the room was quite large for European standards, and the breakfast was absolutely amazing. So many buffet options and complimentary a la carte options. We loved our stay. We loved staying here and would do so again.
Shabana
Shabana, 2-night trip
Verified
10/10 Exceptional
Oct 27, 2025
Staff was very helpful, helped with reservations and suggestions. Our room was cleaned very time we left the property. Great location, everything was near by
Emmara
Emmara, 2-night trip
Verified
10/10 Exceptional
Jul 13, 2025
Very comfortable and convenient to all the major sites in Florence.
Daniel
Daniel, 3-night trip
Verified
8/10 Very good
Jul 11, 2025
Very nice staff and great breakfast. Clean and nice, rooms are small but nice.
Paula Sarah
Paula Sarah, 3-night trip
Verified
10/10 Exceptional
Oct 17, 2024
Great location and the staff was very nice
Curtis
Curtis, 4-night trip
Verified
10/10 Exceptional
Sep 7, 2025
Amazing florence location. Beautiful hotel and great breakfast but also right by train station, duomo. Walkable to all!!!
Laura
Laura, 1-night trip
Verified
10/10 Exceptional
Jul 3, 2024
Excellent hotel, great location and brilliant staff.
Neelima
Neelima, 2-night trip
Verified
10/10 Exceptional
Jul 16, 2025
Staff was professional and friendly. Rooms were comfortable and clean.
Camille
Camille, 2-night trip
Verified
10/10 Exceptional
May 24, 2025
New hotel, excellent location, great service, good rooms
yamile
yamile, 3-night trip
Verified
10/10 Exceptional
Jun 17, 2025
Incredible property. The room was beautiful, great location and the staff was wonderful.
Jeffrey
Jeffrey, 1-night trip
Verified
10/10 Exceptional
Nov 30, 2025
The cafe part of the hotel was lovely, the gelato donut and breakfast pastries were just amazing. Ana made a delicious espresso and delivered warm smiles. Very convenient, will definitely be back. I will be back! The Floren Hotel will be part of all future travel. Love Tola
Victoria
Victoria, 2-night trip
Verified
10/10 Exceptional
Oct 27, 2024
Excellent hotel, very helpful staff, clean & modern.
John
John, 2-night trip
Verified
10/10 Exceptional
Jun 12, 2025
Great service, great rooms, and close to everything. Highly recommend.
STANLEY
STANLEY, 3-night trip
Verified
10/10 Exceptional
Sep 12, 2025
It was in a great part of the city. Very walkable to most everything. Felt very safe and the hotel was beautiful. The staff went over and above to make sure our stay was comfortable. They are the real winners!!
ROBERT
ROBERT, 3-night trip
Verified
10/10 Exceptional
Jun 26, 2025
Very clean and comfortable with great service and a wonderful restaurant. We’ll be back next time we visit Florence.
Matthew
Matthew, 4-night trip
Verified
10/10 Exceptional
Feb 14, 2025
The staff was incredibly helpful and attentive. A beautiful recently renovated hotel in a perfect location.
Claire
Claire, 5-night trip
Verified
10/10 Exceptional
Sep 30, 2024
I loved this hotel! The staff was amazing, the breakfast delicious and the location very convenient. I will stay here again.
Teri
Teri, 3-night trip
Verified
10/10 Exceptional
Dec 3, 2024
Lovely hotel. Really enjoyed our stay. The hotel is recently renovated and is in excellent condition. Great breakfast, friendly and helpful staff.