After visiting Goreme and all the hectic activity, we thought we’d book a hotel away from the main tourist area, so we booked at Ajwa, and have been really impressed by so many aspects of our stay. First up, the staff are very friendly and helpful. The resident artist, Yunus, gave us a tour around his atelier and the hotel’s ceramics collection. The room we stayed in was spotless and stylish with great snacks. We received an early check in, a late check out, which was great. We ate an Iftar set menu in the Zeferan restaurant, which was a fantastic selection of locally grown or sourced produce, and again, the same high level of quality and variety was evident at breakfast. All staff in the restaurant were friendly and made us feel special. We also drank coffee at the Coffee Museum and were impressed by the taste and the range. Also of note was the spa, which was fantastic, with an impressive hammam, steam room and sauna. Ajwa is a hidden gem for anyone wanting a bit of pampering in a relaxed setting.