Our first impressions of the hotel were not positive. When we reached our floor after checking in, we noticed the carpets in the hall were severely worn and stained. Our room smelled like cigarette smoke even though it was non-smoking (it took a day for the smell to subside).
We tried to support the hotel by trying to eat dinner at their restaurant but were turned away because we did not have reservations (even though most tables were unoccupied). After walking a block, we ate a lovely meal at a crowded eatery and we did it without reservations. When we returned to the hotel, most tables were still unused, telling us either the dining facilities were understaffed or workers were indifferent. That indifference was on full display when a staffer provided me with a stale gluten free roll at breakfast.
We do admit there were some great attributes to this hotel including its location, a competent front desk staff, a great bathroom, and the most comfortable bed in our two weeks of travel in Switzerland.
Our suggestion is to treat the hotel and your customers with more respect. Upgrade the interior and restore the great character of the hotel. Until you do, it is hard to justify the prices you charge.